I picked up a book the other day that had been on my shelf for two or maybe even three years and stuck my thumb on the pages and opened it just to get a glimpse of what may be in the pages. Twenty minutes later I had my daily mindset reading done.
I had found this book at a yard sale with some other books that an ex-manager of a fast food chain had put out to sell for $1. I thought, "how can I pass that up?" The book is by John C. Maxwell and the title is Today Matters.
The chapter I had randomly picked was about, you guessed it, Relationships. What came to mind was what a Sunday School teacher had once said -- Relationships are Everything.
A Hero's Story
Maxwell says when a man with the last name of Hammer died he was a legend. He was 92 years old and had done everything that others only dreamed of doing.
He was praised in the newspapers and magazines as a millionaire by 21. Held in high favor because he saved his father's company while he was still in school. He was shown to be a great businessman because he went to Russia, bought great artwork and treasures and sold them in the united states.
He bought a struggling petroleum company and turned it into a multi-billion dollar organization. People thought he was a business genius.
Super Leader Unveiled
According to Maxwell who references the political scientist and author, Edward Jay Epstein's book Dossier: the secret History of Armand Hammer, there was a very different man behind the stories told.
I'll let you read the book to see what you think but the bottom line for this post is this, in his effort to appear as a leader, businessman, negotiator extraordinaire, he did not attract good, wholesome, long lasting relationships and it cost him dearly.
Epstein says he was always in debt. Marrying and divorcing to get the money to pay his bills, letting others take the fall for him and go to prison. Taking money from the children of the wives he had. Paying for publicity to say how great he was and cover up the bad trail.
Because of this... In the end, the book says he had a poorly attend funeral. Many of the family did not come and his pallbearers were his chauffeur, his male nurse, and four employees. And his name was wiped away from many of the companies and charities as if he did not exist.
Why Do I Write All of This ?
Because life is too short here and too long afterwards to live in such a way as the person in our text. This post is to say that we are all leaders. I know, I know, you are saying well somebody has to follow and that is true also. We are all leading somebody and we are all following somebody.
Ask a copywriter, marketer, carpenter, doctor, lawyer who is his or her example -- their leader that they pattern themselves after to some extent and they will tell you. You have customers that are following you and others will follow their lead and they will become bigger leaders. I think you understand what I am saying.
We should live our lives with honesty, integrity, and Agape (love) for our fellow human. We should live in such a way that we attract people to us because we are the kind of leader that they want to be associated with, and want to follow, and become like.
This does not matter what field of work we are in.
People go to doctors because they know, like and trust that doctor even if it is only by word of mouth. People get a certain carpenter to build or repair their house for the same reason. If you are in an MLM or Network, or Affiliate Marketing it is no different people buy from you because you are a person of value and you have values.
You should have this in you so much that if you cross the invisible line that those following you will say, "what are you doing?"
You may be asking how do I attract people in marketing? My answer, the same way you attract them to be your friend. You give or offer a value that is greater than what they are giving you. You offer something that will improve their lives because they have a relationship with you. Your relationships should give you and your customers fulfillment today.
If you would like to know how to do this in marketing here is a free ten day, boot camp to get you started.
We attract people to us that are like us. We are attracted to people that we want to be like. So look in the mirror and ask what kind of people are going to follow me?
If you decide you are not being honest with people, then you should be losing sleep. You need to make a decision that you are going to be a super leader that attracts super customers with super value.
Always be on the self-improvement path
When done right -- MLM, Networking, and Affiliate marketing systems are (in my opinion) self-improvement programs that bring value to everyone who participates. You can check out the starting point in the one I recommend here. The Free coaching program is excellent!
I urge you to become a super leader no matter what you do. Do all you can do ... to be interested ... in the relationship with your customer. Then, super customer's will bring great relationships to your life.
To your success